Sex Shops in Wisconsin: A Complete Guide

Looking for a bricks and mortar adult store in the Badger State?

Situated in the upper midwestern region of the United States and with a population of around 5.82 million people, Wisconsin is the 25^th largest state (by area). It’s a pretty rural part of America and is made up of 72 counties, many of which have a population of under 50,000. As far as adult shopping opportunities go, there are some parts of the state with very little choice.

In this guide we give you a full rundown of all of the sex shops in Wisconsin, county by county and with a guide to where you can find the best places to browse.

Let’s get started!

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Adult Stores in Wisconsin

Also known as the Badger State, Wisconsin is adjoined by several other states including:

• Michigan (northeast)
• Illinois (south)
• Iowa (southwest)
• Minnesota (west)

All four other states offer additional opportunities for adult shopping and you can find our local guides to these across our site.

In Wisconsin itself, your best options of adult stores can be found in around the three major cities (see below) with the majority of these being located on the eastern side of the state.

In the northwest corner of Wisconsin, there are no adult stores at all and very few on the northern borders.

The most popular sex toys and adult accessories being sold in the state according to Google Shopping Data are bondage gear. A finding that is backed up by data from the online retailer, Kink, who report high numbers of orders for Male Chastity Cages in Wisconsin.

Yet if you check in with Adam & Eve, their best-selling toy in the Badger State is the A&E Magic Massager Deluxe.

Whatever kind of kinky toy you are looking for in Wisconsin then there are plenty of stores to browse in including many national chain outlets and local independent businesses.

Adult Stores in Milwaukee, Madison and Green Bay

If you are heading to one of Wisconsin’s three largest cities then you’ll need to check out our listings for:

• Brown County (Green Bay)
• Milwaukee County (Milwaukee)
• Dane County (Madison)

All three cities are well served by adult stores within the city limits but you can also find some great stores in the surrounding towns.

Brown County

Located in the east of the state, Brown County is the 3^rd most populous area of Wisconsin and is home to one of the largest cities, Green Bay.

And it’s here in ‘Titletown’ where you can find all of the county’s adult stores.

There’s just one general sex shop but it’s a good sized one, Lion’s Den, along with two lingerie stores (both sell adult accessories and some toys). You can also pick up a good selection of novelty items from Spencer’s.

For a wider selection of adult shopping in this part of Wisconsin you can head west to the adjoining Outagamie County or southeast to Manitowoc County (see below).

Green Bay

Store	Address	Opening Hours
Fantasies Lingerie	1845 Velp Ave, Green Bay, WI 54303	Mon to Sun: 09.00-22.00
Lion’s Den	836 S Broadway, Green Bay, WI 54304	Mon to Sun: 08.00-Midnight
Spencer’s T-Shirt & Novelty Store	269 Bay Park Square, Green Bay, WI 54304	Mon to Thu: 11.00-20.00 Fri to Sat: 10.00-21.00 Sun: 11.00-18.00
Victoria’s Secret	Bay Park Square, 2481 S. Onieda Street, Green Bay, WI 54304	Mon to Sat: 11.00-19.00 Sun: 11.00-18.00

Chippewa County

With a population of around 67,000, Chippewa County in the west of the state isn’t a large area and, as a result, you can only find a single adult store.

Located in Chippewa Falls, it’s a decent enough sized sex shop and you can find a good selection of all the bedroom basics you need.

For a wider choice of adult accessories you can head south to Eau Claire County or west to Dunn County (see below).

Chippewa Falls

Store	Address	Opening Hours
Pure Pleasure	3965 N Joles Pkwy, Chippewa Falls, WI 54729	Mon to Sun: 10.00-02.00

Dane County

Home to the state capital city of Madison, Dane County in the central south portion of Wisconsin is the most populous area.

Home to more than 560,000 people, it’s here that you can find the widest selection of adult stores in the Badger State.

There are four general and good sized sex shops to browse in along with a lingerie store and novelty store.

You should be able to pick up what you need here in Madison but if you need more choice then you have Rock County to the south and Dodge County to the north-east.

Further afield, you aren’t too far from the Illinois border and there are some adult stores in the north of this state. Check out our guide to the sex shops of Illinois for more details.

Madison

Store	Address	Opening Hours
A Woman’s Touch	302 S Livingston St, Madison, WI 53703	Tue to Sat: Midday-18.00
Lovers Playground	2528 E Washington Ave, Madison, WI 53704	Mon to Sun: 10.00-22.00
Selective Video /Temptations	2709 W Beltline Hwy, Madison, WI 53713	Sun to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight
Selective Video 2/Temptations	3220 Commercial Ave, Madison, WI 53714	Sun to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight
Spencer’s T-Shirt & Novelty Store	72 East Towne Mall, Madison, WI 53704	Mon to Thu: 11.00-20.00 Fri to Sat: 11.00-21.00 Sun: 11.00-18.00
Victoria’s Secret	47 West Towne Mall, Madison, WI 53719	Mon to Thu: 11.00-20.00 Fri to Sat: 11.00-21.00 Sun: 11.00-18.00

Dodge County

Located in the southeast of the state, Dodge County is homey to a population of around 90,000 people but there’s just a single adult store to service them all!

Located in the city of Beaver, the Sensations Adult Party Store is open seven days a week from early until late and has a great range to choose from.

If you need more choice, then you have several options close by:

• Fond Du Lac County (northeast)
• Washington County (east)
• Waukesha County (southeast)
• Dane County (southwest)

Beaver Dam

Store	Address	Opening Hours
Sensations Adult Party Store	8089 State Hwy 33 Trunk, Beaver Dam, WI 53916	Sun to Thu: 09.00-23.00 Fri to Sat: 09.00-Midnight

Dunn County

Situated in the west of Wisconsin, Dunn County isn’t a populous part of the state with a population of around 45,000.

Like many rural parts of the U.S. there’s just a single adult store to provide locals and visitors with their bedroom shopping. Here in Dunn County, your sole choice is located in Elk Mound.

For more adult shopping in this part of Wisconsin then you have a couple of options:

• Chippewa County (east)
• Eau Claire County (east)
• Trempealeau County (southeast)

Elk Mound

Store	Address	Opening Hours
Private Pleasures	n5694 850th St, Elk Mound, WI 54739	Sun to Thu: 09.00-22.00 Fri to Sat: 09.00-Midnight

Eau Claire County

Located in the west of Wisconsim, Eau Claire County has a large population of over 105,000 residents.

Despite being a populous part of the state, the county seat of Eau Claire has a modest selection of just two ‘adult’ orientated stores.

One is a Victoria’s secret where you can pick up a range of naughty lingerie and some accessories; the other is a Spencer’s T-Shirt & Novelty Store. Neither offer the largest selection of bedroom shopping but both offer an in-store collection service from their website.

For more choices in this area then check out:

• Chippewa County (east)
• Dunn County (west)
• Trempealeau County (south)

Eau Claire

Store	Address	Opening Hours
Spencer’s T-Shirt & Novelty Store	Oakwood Mall, 4800 Golf Road, Eau Claire, WI 54701	Mon to Thu: 10.00-19.00 Fri to Sat: 10.00-20.00 Sun: 11.00-18.00
Victoria’s Secret	Oakwood Mall, 4800 Golf Road, Eau Claire, WI 54701	Mon to Thu: 10.00-19.00 Fri to Sat: 10.00-20.00 Sun: 11.00-18.00

Fond du Lac County

Situated in the central east area of Wisconsin, Font du Lac County is home to a population of around 105,000 people.

You can find two adult stores in this part of the state; one in the county seat of Font du Lac and the other in nearby Van Dyne.

Both stores in this area are well stocked with all the essentials for vanilla bedroom play and even some kinky accessories.

This area of Wisconsin has a lot of options so if you can’t find what you need here in Font du Lac county then you are close t o several alternatives:

• Winnebago County (north)
• Dodge County (south)
• Sheboygan County (east)
• Washington County (south)

Fond du Lac

Store	Address	Opening Hours
Secrets III Adult Party Store	161 N Rolling Meadows Dr, Fond du Lac, WI 54937	Mon to Sun: 09.00-Midnight

Van Dyne

Store	Address	Opening Hours
Xcite	W8351 County Rd N, Van Dyne, WI 54979	Sun to Thu: 10.00-21.00 Fri to Sat: 10.00-22.00

Iron County

Situated at the northern borders of Wisconsin and on the state line with Michigan, Iron County has only a few thousand residents.

In the county seat of Hurley, you can find the area’s only adult store.

And there are few other options in this part of the state with the closest alternative being available in Oneida County to the southeast.

If you can’t find what you need in these two shops, then your only other options lie quite some distance away. You may find it faster to check out what’s on offer in the adult stores of Michigan instead.

Hurley

Store	Address	Opening Hours
Carnival Novelty Company	10 Silver St, Hurley, WI 54534	Mon to Sat: 10.00-19.00 Sun: 11.00-14.00

Juneau County

Another small county, Juneau has a population of just 27,000 residents.

Located in the heart of Wisconsin, you can find a single adult store in Lyndon Station; a traditional adult video store with a wide choice of accessories, toys and magazines.

Your closest alternatives can be found to the north in the adjoining Wood County.

Lyndon Station

Store	Address	Opening Hours
Shockwave Video	626 County Rd N, Lyndon Station, WI 53944	Open 24/7

Kenosha County

Nestled in the south-eastern corner of Wisconsin on the state border with Illinois and adjoining Lake Michigan, Kenosha County is a populous area.

Home to more than 170,000 residents but hosting plenty of visitors you can find a couple of decent adult stores here in the county seat of Kenosha and a couple more in Pleasant Prairie.

Some are independently operated shops with a very decent selection of toys and accessories whilst you can also find an outlet of Victoria’s Secret for your lingerie needs.

If you need some more choice then Racine County is just to the north and Rock County to the west. Don’t forget that Illinois has a lot of adult stores too!

Kenosha

Store	Address	Opening Hours
In The Garden of Eden	711 57th St, Kenosha, WI 53140	Mon to Thu: Midday-20.00 Fri to Sat: Midday-21.00 Sun: Midday-17.00
Superb Video/Temptations	6005 120th Ave, Kenosha, WI 53142	Sun to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight

Pleasant Prairie

Store	Address	Opening Hours
Sheridan News & Video/Temptations	12212 Sheridan Rd, Pleasant Prairie, WI 53158	(Temporarily Closed)
Victoria’s Secret	Pleasant Prairie Premium Outlets, 11211 120th Ave, Pleasant Prairie, WI 53158	Mon to Thu: 11.00-19.00 Fri to Sat: 10.00-20.00 Sun: Midday-18.00

La Crosse County

Located on the far western border of the state and sitting along the Mississippi River, La Cross County has a population of over 120,000.

For such a populous area, there are only a couple of choices of adult stores here including a decent sized boutique and a novelty store.

Both situated in the county seat of La Crosse, there are a couple of options close by for a wider selection.

All found to the north, you can check out what’s on offer at:

• Chippewa County
• Dunn County
• Eau Claire County
• Trempealeau County

La Crosse

Store	Address	Opening Hours
Pleasures Lover’s Boutique	405 3rd St S, La Crosse, WI 54601	Mon to Sat: 10.00-22.00 Sun: Midday-20.00
Spencer’s T-Shirt & Novelty Store	Valley View Mall, 3800 State Road, La Crosse, WI 54601	Mon to Sat: 10.00-20.00 Sun: 11.00-18.00

Manitowoc County

Situated on the shores of Lake Michigan and close to the city of Green Bay (Brown County, see above) you can find Manitowoc County.

With a population of around 81,000 it’s a sizable and populous part of the state but there is only one store where you can pick up bedroom accessories.

They sell a reasonable selection of goods but they are pretty basic. So, if you want a wider choice then you may want to head to the adjoining counties of:

• Brown County (northwest)
• Sheboygan County (south)

Manitowoc

Store	Address	Opening Hours
Intimate Treasures & Gifts	1507 Washington St, Manitowoc, WI 54220	Mon to Sat: 10.00-20.00

Marathon County

Centrally located in the heart of the Badger State you can Marathon County, one of Wisconsin’s largest counties (by area).

It also has a large population of around 140,000 and, as a result, there are a couple of sex shops to choose from.

Two can be found in the county seat of Wausau whilst another is situated in the suburban community of Weston.

For more choices of adult stores in this part of Wisconsin, you could try the two adjoining counties of:

• Portage County (south)
• Wood County (south)

Wausau

Store	Address	Opening Hours
Lovers Playground	201 Scott Street, Wausau,WI 54403	Mon to Thu: 10.00-Midnight Fri to Sat: 10.00-01.00 Sun: 11.00-22.00
Spencer’s T-Shirt & Novelty Store	Mountain View Shopping Center, 226570 Rib Mountain Dr. Wausau, WI 54401	Mon to Sat: 10.00-20.00 Sun: 11.00-18.00

Weston

Store	Address	Opening Hours
Secrets 2 Adult Party Store	3506 Schofield Ave, Weston, WI 54476	Mon to Sat: 09.00-Midnight Sun: 10.00-21.00

Milwaukee County

Nestled on the eastern edge of the state with a shoreline to Lake Michigan you can find Wisconsin’s most populous county, Milwaukee County.

Home to more than 940,000 residents but host to plenty more visitors, the area has a wide selection of adult stores to choose from.

The county seat of Milwaukee several of its own whilst the surrounding towns offer up some great alternatives.

In total, you can find eight different shops supplying you with toys, videos and lingerie as well as novelty items and some unusual kinky accessories.

If you need some more choices, then you have a couple of other choices in this area including:

• Washington County (north)
• Racine County (south)
• Waukesha County (west)

Cudahy

Store	Address	Opening Hours
Super Video II/Temptations	5049 S Pennsylvania Ave, Cudahy, WI 53110	Mon to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight Sun: Midday-22.00

Greendale

Store	Address	Opening Hours
Spencer’s T-Shirt & Novelty Store	Southridge Mall, 5300 South 76th Street, Greendale, WI 53129	Mon to Sat: 10.00-20.00 Sun: 11.00-18.00
Victoria’s Secret	Southridge Mall, 5300 South 76th Street, Greendale, WI 53129	Mon to Sat: 10.00-20.00 Sun: 11.00-18.00

Milwaukee

Store	Address	Opening Hours
Superb Video 2/Temptations	9800 W Greenfield Ave, Milwaukee, WI 53214	Sun to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight
Tom’s Blue Video Outlet	3011 South 13th Street, Milwaukee, WI 53215	Mon to Sat: 09.00-21.00 Sun: Midday-21.00
Tool Shed	2427 N Murray Ave, Milwaukee, WI 53211	Mon to Sat: Midday-20.00 Sun: Midday-17.00

Wauwatosa   

Store	Address	Opening Hours
Spencer’s T-Shirt & Novelty Store	Mayfair Mall, 2500 North Mayfair Road, Wauwatosa, WI 53226	Mon to Sat: 10.00-20.00 Sun: 11.00-18.00
Victoria’s Secret	Mayfair Mall, 2500 North Mayfair Road, Wauwatosa, WI 53226	Mon to Sat: 10.00-20.00 Sun: 11.00-18.00

Oneida County

Located in the north of Wisconsin, Oneida County has just a single adult store to service its small population of around 37,000 people.

The Hazelhurst store isn’t huge but their selection is pretty good; however, you may want to try further afield for anything out of the ordinary.

Your closest alternatives can be found in Marathon County to the south or Iron County to the northwest.

Hazelhurst

Store	Address	Opening Hours
Darling’s Adult Gifts	7015 Hwy 51 S, Hazelhurst, WI 54531	Mon to Sat: 11.00-20.00 Sun: 11.00-18.00

Outagamie County

Bordering Brown County (and the City of Green Bay) to the east, Outagamie County is a populous part of Wisconsin with around 190,000 residents.

Situated in the eastern side of the state, you can find a selection of stores in the county seat of Appleton. The nearby village of Black Creek also offers up a very decent little sex shop to browse in too.

You have plenty of other choices if you need a wider choice including:

• Winniebago County (south)
• Brown County (east)

Appleton

Store	Address	Opening Hours
Eldorado’s Adult Party Store	2545 S Memorial Dr, Appleton, WI 54915	Mon to Sat: 09.00-Midnight Sun: 10.00-Midnight
Spencer’s T-Shirt & Novelty Store	Fox River Mall, 4301 West Wisconsin Avenue, Appleton, WI 54913	Mon to Sat: 10.00-20.00 Sun: 11.00-18.00
Victoria’s Secret	Fox River Mall, 4301 West Wisconsin Avenue, Appleton, WI 54913	Mon to Sat: 11.00-19.00 Sun: 11.00-18.00

Black Creek

Store	Address	Opening Hours
Cleopatras	214 N Main St, Black Creek, WI 54106	Mon to Sat: 10.00-20.00

Portage County

Another centrally located area of Wisconsin, Portage County lies in the heart of the state and has a population of around 70,000.

There’s just a single adult store to browse in and this can be found in the county seat of Stevens Point.

Its not a large store so you may need to seek alternatives, your closest being found in:

• Marathon County (north)
• Wood County (west)

Stevens Point

Store	Address	Opening Hours
Darling’s Adult Gifts	3219 Church Street, Stevens Point, WI 54481	Mon to Sun: Midday-20.00

Racine County

Racine County sits in the southeast corner of the state and has a shoreline with Lake Michigan.

Boasting a large population of almost 200,000 people, it’s a pretty busy part of Wisconsin, yet only has two adult stores.

Both located in the county seat of Racine; one is a novelty store where you can pick up some basic items and the other is an adult video store with a good range of toys and DVDs.

For some alternative stores, you have a few choices in this area including the adjoining counties of:

• Milwaukee County (north)
• Kenosha County (south)
• Waukesha County (west)

Racine

Store	Address	Opening Hours
Spencer’s T-Shirt & Novelty Store	Regency Mall, 5722 Durand Avenue, Racine, WI 53406	Mon to Fri: 10.00-21.00 Sat: 10.00-20.00 Sun: 11.00-18.00
Success Video/Temptations	1819 Douglas Ave, Racine, WI 53402	Sun to Thu: 09.00-22.00 Fri to Sat: 09.00-23.00

Rock County

Rock County sits on the southern border of Wisconsin on the state border with Illinois.

Lying just south of the state capital, Madison (see ‘Rock County’ above) the area is densely populated with around 165,000 residents.

Your choices of adult store however are pretty limited and there are just two options here, both in the county seat of Janesville.

You should be able to pick up all the basics between them but for more choices you will need to head north to Rock County.

Alternatively, you could always head over the border to Illinois to check out what adult stores the Prairie State has to offer.

Janesville

Store	Address	Opening Hours
Spencer’s T-Shirt & Novelty Store	Janesville Mall, 2500 Milton Avenue, Janesville, WI 53545	Mon to Sat: 10.00-19.00 Sun: Midday-17.00
Shockwave Video	1700 Center Ave, Janesville, WI 53546	Sun to Wed: 08.00-Midnight Thu to Sat: 08.00-03.00

Sheboygan County

Another of Wisconsin’s counties with a shoreline on Lake Michigan, Sheboygan County has a population of around 118,000.

Despite being a populous area there is just one adult store serving the community and this can be found in the county seat of Sheboygan itself.

A decent enough shop with a good selection of toys, novelties, magazines and DVDs you can pick up all the basics in Private Pleasures.

For more choice then you can check out one of the adjoining counties of:

• Fond du Lac County (west)
• Manitowoc County (north)
• Washington County (south)

Sheboygan

Store	Address	Opening Hours
Private Pleasures	3889 Enterprise Dr, Sheboygan, WI 53083	Mon to Sun: 09.00-22.00

Trempealeau County

Situated in the west of Wisconsin and on the border with Minnesota along the Mississippi River, Trempealeau County has a small population of around 30,000.

As a result, there’s just a single adult store in this part of the state but with a reasonable selection of goods on offer.

For more shopping opportunities in this part of the state you could always head to one of the adjoining counties:

• La Crosse County (east)
• Eau Claire County (north)

Osseo

Store	Address	Opening Hours
Darling’s Adult Gifts	12536 Gunderson Rd, Osseo, WI 54758	Mon to Thu: 09.00-23.00 Fri to Sat: 09.00-Midnight Sun: 09.00-22.00

Washington County

Located in the southeast of Wisconsin, Washington County is one of the state’s smallest (by area) yet has a sizeable population of around 137,000.

Despite this fact, there is just a single adult store here but it’s a reasonably good one, open seven days a week from early ‘til late.

After Hours stocks a wide range of toys, novelties and lingerie along with a small selection of adult DVDs and magazines.

If you need more of a choice, then you can find additional adult stores in the adjoining counties of:

• Dodge County (west)
• Fond du Lac County (north)
• Waukesha County (south)
• Milwaukee County (southeast)
• Sheboygan County (northeast)

Richfield

Store	Address	Opening Hours
After Hours Lingerie & Gifts	N136W21931 Bonniwell Rd, Richfield, WI 53076	Sun to Thu: 09.30-23.00 Fri to Sat: 09.30-Midnight

Waukesha County

With around 407,000 residents, Waukesha County is one of the Wisconsin’s most populous.

It sits in the southeast corner of the state yet has just two adult stores to browse in. One can be found in Brookfield whilst the other is in the county seat of Waukesha.

You should be able to pick up your basic bedroom accessories here but you may need to hit the adjoining Milwaukee County for more adventurous items.

Additional shopping can also be found in:

• Washington County (north)
• Racine County (south)
• Dodge County (northwest)

Brookfield

Store	Address	Opening Hours
Spencer’s T-Shirt & Novelty Store	Brookfield Square, 95 North Moorland Road, Brookfield, WI 53005	Mon to Sat: 10.00-21.00 Sun: 11.00-18.00

Waukesha

Store	Address	Opening Hours
City News & Video/Temptations	1606 Pearl St, Waukesha, WI 53186	Mon to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight Sun: Midday-22.00

Waushara County

A small county by both size and population, Waushara County is home to around 24,000 residents.

As a result you can find just the one adult store over in Plainfield; a small shop with a small selection.

For a wider selection, you can try one of the adjoining counties of:

• Portage County (north)
• Winnebago County (east)

Plainfield

Store	Address	Opening Hours
Spice	N, 6445 5th Ave, Plainfield, WI 54966	Mon to Sun: 10.00-18.00

Winnebago County

Located in the Mideastern section of the state, Winnebago County has a population of around 172,000.

You can find just the one adult store in the county seat of Oshkosh but it’s a decent sized one and, being a national chain, can offer a very comprehensive range. Plus, if you can’t find what you need in their outlet then they can order in from other branches for next -day collection.

Additional adult shopping opportunities can be found in the adjoining counties of:

• Outagamie County (north)
• Fond du Lac County (south)
• Waushara County (west)

Oshkosh

Store	Address	Opening Hours
Lion’s Den	1650 Planeview Dr, Oshkosh, WI 54904	Mon to Sun: 08.00-Midnight

Wood County

Situated in the center of Wisconsin, Wood County has a population of around 75,000.

You can find a couple of decent adult stores in this part of the state but for additional shopping opportunities you could also try:

• Portage County (east)
• Marathon County (north
• Juneau County (south)

Marshfield

Store	Address	Opening Hours
Sensations Adult Party Store	444 S Central Ave, Marshfield, WI 54449,	Mon to Sun: 10.00-22.00

Wisconsin Rapids

Store	Address	Opening Hours
Shockwave Video	3321 8th Street, Wisconsin Rapids, WI 54494	Sun to Wed: 08.00-Midnight Thu to Sat: 08.00-03.00

Featured image via Wikimedia Commons.