Looking for a bricks and mortar adult store in the Badger State?
Situated in the upper midwestern region of the United States and with a population of around 5.82 million people, Wisconsin is the 25th largest state (by area). It’s a pretty rural part of America and is made up of 72 counties, many of which have a population of under 50,000. As far as adult shopping opportunities go, there are some parts of the state with very little choice.
In this guide we give you a full rundown of all of the sex shops in Wisconsin, county by county and with a guide to where you can find the best places to browse.
Let’s get started!
Best Adult Product Deals for Wisconsin Customers
Wisconsin has a decent selection of adult retail stores – but if you want a bigger selection of adult products at the best possible prices, it pays to shop online.
There are two stores we recommend:
And don’t forget to…
- Best Adult Product Deals for Wisconsin Customers
- Adult Stores in Wisconsin
- Adult Stores in Milwaukee, Madison and Green Bay
- Brown County
- Chippewa County
- Dane County
- Dodge County
- Dunn County
- Eau Claire County
- Fond du Lac County
- Iron County
- Juneau County
- Kenosha County
- La Crosse County
- Manitowoc County
- Marathon County
- Milwaukee County
- Oneida County
- Outagamie County
- Portage County
- Racine County
- Rock County
- Sheboygan County
- Trempealeau County
- Washington County
- Waukesha County
- Waushara County
- Winnebago County
- Wood County
Adult Stores in Wisconsin
Also known as the Badger State, Wisconsin is adjoined by several other states including:
- Michigan (northeast)
- Illinois (south)
- Iowa (southwest)
- Minnesota (west)
All four other states offer additional opportunities for adult shopping and you can find our local guides to these across our site.
In Wisconsin itself, your best options of adult stores can be found in around the three major cities (see below) with the majority of these being located on the eastern side of the state.
In the northwest corner of Wisconsin, there are no adult stores at all and very few on the northern borders.
The most popular sex toys and adult accessories being sold in the state according to Google Shopping Data are bondage gear. A finding that is backed up by data from the online retailer, Kink, who report high numbers of orders for Male Chastity Cages in Wisconsin.
Yet if you check in with Adam & Eve, their best-selling toy in the Badger State is the A&E Magic Massager Deluxe.
Whatever kind of kinky toy you are looking for in Wisconsin then there are plenty of stores to browse in including many national chain outlets and local independent businesses.
Adult Stores in Milwaukee, Madison and Green Bay
If you are heading to one of Wisconsin’s three largest cities then you’ll need to check out our listings for:
- Brown County (Green Bay)
- Milwaukee County (Milwaukee)
- Dane County (Madison)
All three cities are well served by adult stores within the city limits but you can also find some great stores in the surrounding towns.
Located in the east of the state, Brown County is the 3rd most populous area of Wisconsin and is home to one of the largest cities, Green Bay.
And it’s here in ‘Titletown’ where you can find all of the county’s adult stores.
There’s just one general sex shop but it’s a good sized one, Lion’s Den, along with two lingerie stores (both sell adult accessories and some toys). You can also pick up a good selection of novelty items from Spencer’s.
For a wider selection of adult shopping in this part of Wisconsin you can head west to the adjoining Outagamie County or southeast to Manitowoc County (see below).
|Fantasies Lingerie||1845 Velp Ave, Green Bay, WI 54303||Mon to Sun: 09.00-22.00|
|Lion’s Den||836 S Broadway, Green Bay, WI 54304||Mon to Sun: 08.00-Midnight|
|Spencer’s T-Shirt & Novelty Store||269 Bay Park Square, Green Bay, WI 54304||Mon to Thu: 11.00-20.00 Fri to Sat: 10.00-21.00 Sun: 11.00-18.00|
|Victoria’s Secret||Bay Park Square, 2481 S. Onieda Street, Green Bay, WI 54304||Mon to Sat: 11.00-19.00 Sun: 11.00-18.00|
With a population of around 67,000, Chippewa County in the west of the state isn’t a large area and, as a result, you can only find a single adult store.
Located in Chippewa Falls, it’s a decent enough sized sex shop and you can find a good selection of all the bedroom basics you need.
For a wider choice of adult accessories you can head south to Eau Claire County or west to Dunn County (see below).
|Pure Pleasure||3965 N Joles Pkwy, Chippewa Falls, WI 54729||Mon to Sun: 10.00-02.00|
Home to the state capital city of Madison, Dane County in the central south portion of Wisconsin is the most populous area.
Home to more than 560,000 people, it’s here that you can find the widest selection of adult stores in the Badger State.
There are four general and good sized sex shops to browse in along with a lingerie store and novelty store.
You should be able to pick up what you need here in Madison but if you need more choice then you have Rock County to the south and Dodge County to the north-east.
Further afield, you aren’t too far from the Illinois border and there are some adult stores in the north of this state. Check out our guide to the sex shops of Illinois for more details.
|A Woman’s Touch||302 S Livingston St, Madison, WI 53703||Tue to Sat: Midday-18.00|
|Lovers Playground||2528 E Washington Ave, Madison, WI 53704||Mon to Sun: 10.00-22.00|
|Selective Video /Temptations||2709 W Beltline Hwy, Madison, WI 53713||Sun to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight|
|Selective Video 2/Temptations||3220 Commercial Ave, Madison, WI 53714||Sun to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight|
|Spencer’s T-Shirt & Novelty Store||72 East Towne Mall, Madison, WI 53704||Mon to Thu: 11.00-20.00 Fri to Sat: 11.00-21.00 Sun: 11.00-18.00|
|Victoria’s Secret||47 West Towne Mall, Madison, WI 53719||Mon to Thu: 11.00-20.00 Fri to Sat: 11.00-21.00 Sun: 11.00-18.00|
Located in the southeast of the state, Dodge County is homey to a population of around 90,000 people but there’s just a single adult store to service them all!
Located in the city of Beaver, the Sensations Adult Party Store is open seven days a week from early until late and has a great range to choose from.
If you need more choice, then you have several options close by:
- Fond Du Lac County (northeast)
- Washington County (east)
- Waukesha County (southeast)
- Dane County (southwest)
|Sensations Adult Party Store||8089 State Hwy 33 Trunk, Beaver Dam, WI 53916||Sun to Thu: 09.00-23.00 Fri to Sat: 09.00-Midnight|
Situated in the west of Wisconsin, Dunn County isn’t a populous part of the state with a population of around 45,000.
Like many rural parts of the U.S. there’s just a single adult store to provide locals and visitors with their bedroom shopping. Here in Dunn County, your sole choice is located in Elk Mound.
For more adult shopping in this part of Wisconsin then you have a couple of options:
- Chippewa County (east)
- Eau Claire County (east)
- Trempealeau County (southeast)
|Private Pleasures||n5694 850th St, Elk Mound, WI 54739||Sun to Thu: 09.00-22.00 Fri to Sat: 09.00-Midnight|
Eau Claire County
Located in the west of Wisconsim, Eau Claire County has a large population of over 105,000 residents.
Despite being a populous part of the state, the county seat of Eau Claire has a modest selection of just two ‘adult’ orientated stores.
One is a Victoria’s secret where you can pick up a range of naughty lingerie and some accessories; the other is a Spencer’s T-Shirt & Novelty Store. Neither offer the largest selection of bedroom shopping but both offer an in-store collection service from their website.
For more choices in this area then check out:
- Chippewa County (east)
- Dunn County (west)
- Trempealeau County (south)
|Spencer’s T-Shirt & Novelty Store||Oakwood Mall, 4800 Golf Road, Eau Claire, WI 54701||Mon to Thu: 10.00-19.00 Fri to Sat: 10.00-20.00 Sun: 11.00-18.00|
|Victoria’s Secret||Oakwood Mall, 4800 Golf Road, Eau Claire, WI 54701||Mon to Thu: 10.00-19.00 Fri to Sat: 10.00-20.00 Sun: 11.00-18.00|
Fond du Lac County
Situated in the central east area of Wisconsin, Font du Lac County is home to a population of around 105,000 people.
You can find two adult stores in this part of the state; one in the county seat of Font du Lac and the other in nearby Van Dyne.
Both stores in this area are well stocked with all the essentials for vanilla bedroom play and even some kinky accessories.
This area of Wisconsin has a lot of options so if you can’t find what you need here in Font du Lac county then you are close t o several alternatives:
- Winnebago County (north)
- Dodge County (south)
- Sheboygan County (east)
- Washington County (south)
Fond du Lac
|Secrets III Adult Party Store||161 N Rolling Meadows Dr, Fond du Lac, WI 54937||Mon to Sun: 09.00-Midnight|
|Xcite||W8351 County Rd N, Van Dyne, WI 54979||Sun to Thu: 10.00-21.00 Fri to Sat: 10.00-22.00|
Situated at the northern borders of Wisconsin and on the state line with Michigan, Iron County has only a few thousand residents.
In the county seat of Hurley, you can find the area’s only adult store.
And there are few other options in this part of the state with the closest alternative being available in Oneida County to the southeast.
If you can’t find what you need in these two shops, then your only other options lie quite some distance away. You may find it faster to check out what’s on offer in the adult stores of Michigan instead.
|Carnival Novelty Company||10 Silver St, Hurley, WI 54534||Mon to Sat: 10.00-19.00 Sun: 11.00-14.00|
Another small county, Juneau has a population of just 27,000 residents.
Located in the heart of Wisconsin, you can find a single adult store in Lyndon Station; a traditional adult video store with a wide choice of accessories, toys and magazines.
Your closest alternatives can be found to the north in the adjoining Wood County.
|Shockwave Video||626 County Rd N, Lyndon Station, WI 53944||Open 24/7|
Nestled in the south-eastern corner of Wisconsin on the state border with Illinois and adjoining Lake Michigan, Kenosha County is a populous area.
Home to more than 170,000 residents but hosting plenty of visitors you can find a couple of decent adult stores here in the county seat of Kenosha and a couple more in Pleasant Prairie.
Some are independently operated shops with a very decent selection of toys and accessories whilst you can also find an outlet of Victoria’s Secret for your lingerie needs.
If you need some more choice then Racine County is just to the north and Rock County to the west. Don’t forget that Illinois has a lot of adult stores too!
|In The Garden of Eden||711 57th St, Kenosha, WI 53140||Mon to Thu: Midday-20.00 Fri to Sat: Midday-21.00 Sun: Midday-17.00|
|Superb Video/Temptations||6005 120th Ave, Kenosha, WI 53142||Sun to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight|
|Sheridan News & Video/Temptations||12212 Sheridan Rd, Pleasant Prairie, WI 53158||(Temporarily Closed)|
|Victoria’s Secret||Pleasant Prairie Premium Outlets, 11211 120th Ave, Pleasant Prairie, WI 53158||Mon to Thu: 11.00-19.00 Fri to Sat: 10.00-20.00 Sun: Midday-18.00|
La Crosse County
Located on the far western border of the state and sitting along the Mississippi River, La Cross County has a population of over 120,000.
For such a populous area, there are only a couple of choices of adult stores here including a decent sized boutique and a novelty store.
Both situated in the county seat of La Crosse, there are a couple of options close by for a wider selection.
All found to the north, you can check out what’s on offer at:
- Chippewa County
- Dunn County
- Eau Claire County
- Trempealeau County
|Pleasures Lover’s Boutique||405 3rd St S, La Crosse, WI 54601||Mon to Sat: 10.00-22.00 Sun: Midday-20.00|
|Spencer’s T-Shirt & Novelty Store||Valley View Mall, 3800 State Road, La Crosse, WI 54601||Mon to Sat: 10.00-20.00 Sun: 11.00-18.00|
Situated on the shores of Lake Michigan and close to the city of Green Bay (Brown County, see above) you can find Manitowoc County.
With a population of around 81,000 it’s a sizable and populous part of the state but there is only one store where you can pick up bedroom accessories.
They sell a reasonable selection of goods but they are pretty basic. So, if you want a wider choice then you may want to head to the adjoining counties of:
- Brown County (northwest)
- Sheboygan County (south)
|Intimate Treasures & Gifts||1507 Washington St, Manitowoc, WI 54220||Mon to Sat: 10.00-20.00|
Centrally located in the heart of the Badger State you can Marathon County, one of Wisconsin’s largest counties (by area).
It also has a large population of around 140,000 and, as a result, there are a couple of sex shops to choose from.
Two can be found in the county seat of Wausau whilst another is situated in the suburban community of Weston.
For more choices of adult stores in this part of Wisconsin, you could try the two adjoining counties of:
- Portage County (south)
- Wood County (south)
|Lovers Playground||201 Scott Street, Wausau,WI 54403||Mon to Thu: 10.00-Midnight Fri to Sat: 10.00-01.00 Sun: 11.00-22.00|
|Spencer’s T-Shirt & Novelty Store||Mountain View Shopping Center, 226570 Rib Mountain Dr. Wausau, WI 54401||Mon to Sat: 10.00-20.00 Sun: 11.00-18.00|
|Secrets 2 Adult Party Store||3506 Schofield Ave, Weston, WI 54476||Mon to Sat: 09.00-Midnight Sun: 10.00-21.00|
Nestled on the eastern edge of the state with a shoreline to Lake Michigan you can find Wisconsin’s most populous county, Milwaukee County.
Home to more than 940,000 residents but host to plenty more visitors, the area has a wide selection of adult stores to choose from.
The county seat of Milwaukee several of its own whilst the surrounding towns offer up some great alternatives.
In total, you can find eight different shops supplying you with toys, videos and lingerie as well as novelty items and some unusual kinky accessories.
If you need some more choices, then you have a couple of other choices in this area including:
- Washington County (north)
- Racine County (south)
- Waukesha County (west)
|Super Video II/Temptations||5049 S Pennsylvania Ave, Cudahy, WI 53110||Mon to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight Sun: Midday-22.00|
|Spencer’s T-Shirt & Novelty Store||Southridge Mall, 5300 South 76th Street, Greendale, WI 53129||Mon to Sat: 10.00-20.00 Sun: 11.00-18.00|
|Victoria’s Secret||Southridge Mall, 5300 South 76th Street, Greendale, WI 53129||Mon to Sat: 10.00-20.00 Sun: 11.00-18.00|
|Superb Video 2/Temptations||9800 W Greenfield Ave, Milwaukee, WI 53214||Sun to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight|
|Tom’s Blue Video Outlet||3011 South 13th Street, Milwaukee, WI 53215||Mon to Sat: 09.00-21.00 Sun: Midday-21.00|
|Tool Shed||2427 N Murray Ave, Milwaukee, WI 53211||Mon to Sat: Midday-20.00 Sun: Midday-17.00|
|Spencer’s T-Shirt & Novelty Store||Mayfair Mall, 2500 North Mayfair Road, Wauwatosa, WI 53226||Mon to Sat: 10.00-20.00 Sun: 11.00-18.00|
|Victoria’s Secret||Mayfair Mall, 2500 North Mayfair Road, Wauwatosa, WI 53226||Mon to Sat: 10.00-20.00 Sun: 11.00-18.00|
Located in the north of Wisconsin, Oneida County has just a single adult store to service its small population of around 37,000 people.
The Hazelhurst store isn’t huge but their selection is pretty good; however, you may want to try further afield for anything out of the ordinary.
Your closest alternatives can be found in Marathon County to the south or Iron County to the northwest.
|Darling’s Adult Gifts||7015 Hwy 51 S, Hazelhurst, WI 54531||Mon to Sat: 11.00-20.00 Sun: 11.00-18.00|
Bordering Brown County (and the City of Green Bay) to the east, Outagamie County is a populous part of Wisconsin with around 190,000 residents.
Situated in the eastern side of the state, you can find a selection of stores in the county seat of Appleton. The nearby village of Black Creek also offers up a very decent little sex shop to browse in too.
You have plenty of other choices if you need a wider choice including:
- Winniebago County (south)
- Brown County (east)
|Eldorado’s Adult Party Store||2545 S Memorial Dr, Appleton, WI 54915||Mon to Sat: 09.00-Midnight Sun: 10.00-Midnight|
|Spencer’s T-Shirt & Novelty Store||Fox River Mall, 4301 West Wisconsin Avenue, Appleton, WI 54913||Mon to Sat: 10.00-20.00 Sun: 11.00-18.00|
|Victoria’s Secret||Fox River Mall, 4301 West Wisconsin Avenue, Appleton, WI 54913||Mon to Sat: 11.00-19.00 Sun: 11.00-18.00|
|Cleopatras||214 N Main St, Black Creek, WI 54106||Mon to Sat: 10.00-20.00|
Another centrally located area of Wisconsin, Portage County lies in the heart of the state and has a population of around 70,000.
There’s just a single adult store to browse in and this can be found in the county seat of Stevens Point.
Its not a large store so you may need to seek alternatives, your closest being found in:
- Marathon County (north)
- Wood County (west)
|Darling’s Adult Gifts||3219 Church Street, Stevens Point, WI 54481||Mon to Sun: Midday-20.00|
Racine County sits in the southeast corner of the state and has a shoreline with Lake Michigan.
Boasting a large population of almost 200,000 people, it’s a pretty busy part of Wisconsin, yet only has two adult stores.
Both located in the county seat of Racine; one is a novelty store where you can pick up some basic items and the other is an adult video store with a good range of toys and DVDs.
For some alternative stores, you have a few choices in this area including the adjoining counties of:
- Milwaukee County (north)
- Kenosha County (south)
- Waukesha County (west)
|Spencer’s T-Shirt & Novelty Store||Regency Mall, 5722 Durand Avenue, Racine, WI 53406||Mon to Fri: 10.00-21.00 Sat: 10.00-20.00 Sun: 11.00-18.00|
|Success Video/Temptations||1819 Douglas Ave, Racine, WI 53402||Sun to Thu: 09.00-22.00 Fri to Sat: 09.00-23.00|
Rock County sits on the southern border of Wisconsin on the state border with Illinois.
Lying just south of the state capital, Madison (see ‘Rock County’ above) the area is densely populated with around 165,000 residents.
Your choices of adult store however are pretty limited and there are just two options here, both in the county seat of Janesville.
You should be able to pick up all the basics between them but for more choices you will need to head north to Rock County.
Alternatively, you could always head over the border to Illinois to check out what adult stores the Prairie State has to offer.
|Spencer’s T-Shirt & Novelty Store||Janesville Mall, 2500 Milton Avenue, Janesville, WI 53545||Mon to Sat: 10.00-19.00 Sun: Midday-17.00|
|Shockwave Video||1700 Center Ave, Janesville, WI 53546||Sun to Wed: 08.00-Midnight Thu to Sat: 08.00-03.00|
Another of Wisconsin’s counties with a shoreline on Lake Michigan, Sheboygan County has a population of around 118,000.
Despite being a populous area there is just one adult store serving the community and this can be found in the county seat of Sheboygan itself.
A decent enough shop with a good selection of toys, novelties, magazines and DVDs you can pick up all the basics in Private Pleasures.
For more choice then you can check out one of the adjoining counties of:
- Fond du Lac County (west)
- Manitowoc County (north)
- Washington County (south)
|Private Pleasures||3889 Enterprise Dr, Sheboygan, WI 53083||Mon to Sun: 09.00-22.00|
Situated in the west of Wisconsin and on the border with Minnesota along the Mississippi River, Trempealeau County has a small population of around 30,000.
As a result, there’s just a single adult store in this part of the state but with a reasonable selection of goods on offer.
For more shopping opportunities in this part of the state you could always head to one of the adjoining counties:
- La Crosse County (east)
- Eau Claire County (north)
|Darling’s Adult Gifts||12536 Gunderson Rd, Osseo, WI 54758||Mon to Thu: 09.00-23.00 Fri to Sat: 09.00-Midnight Sun: 09.00-22.00|
Located in the southeast of Wisconsin, Washington County is one of the state’s smallest (by area) yet has a sizeable population of around 137,000.
Despite this fact, there is just a single adult store here but it’s a reasonably good one, open seven days a week from early ‘til late.
After Hours stocks a wide range of toys, novelties and lingerie along with a small selection of adult DVDs and magazines.
If you need more of a choice, then you can find additional adult stores in the adjoining counties of:
- Dodge County (west)
- Fond du Lac County (north)
- Waukesha County (south)
- Milwaukee County (southeast)
- Sheboygan County (northeast)
|After Hours Lingerie & Gifts||N136W21931 Bonniwell Rd, Richfield, WI 53076||Sun to Thu: 09.30-23.00 Fri to Sat: 09.30-Midnight|
With around 407,000 residents, Waukesha County is one of the Wisconsin’s most populous.
It sits in the southeast corner of the state yet has just two adult stores to browse in. One can be found in Brookfield whilst the other is in the county seat of Waukesha.
You should be able to pick up your basic bedroom accessories here but you may need to hit the adjoining Milwaukee County for more adventurous items.
Additional shopping can also be found in:
- Washington County (north)
- Racine County (south)
- Dodge County (northwest)
|Spencer’s T-Shirt & Novelty Store||Brookfield Square, 95 North Moorland Road, Brookfield, WI 53005||Mon to Sat: 10.00-21.00 Sun: 11.00-18.00|
|City News & Video/Temptations||1606 Pearl St, Waukesha, WI 53186||Mon to Thu: 10.00-22.00 Fri to Sat: 10.00-Midnight Sun: Midday-22.00|
A small county by both size and population, Waushara County is home to around 24,000 residents.
As a result you can find just the one adult store over in Plainfield; a small shop with a small selection.
For a wider selection, you can try one of the adjoining counties of:
- Portage County (north)
- Winnebago County (east)
|Spice||N, 6445 5th Ave, Plainfield, WI 54966||Mon to Sun: 10.00-18.00|
Located in the Mideastern section of the state, Winnebago County has a population of around 172,000.
You can find just the one adult store in the county seat of Oshkosh but it’s a decent sized one and, being a national chain, can offer a very comprehensive range. Plus, if you can’t find what you need in their outlet then they can order in from other branches for next -day collection.
Additional adult shopping opportunities can be found in the adjoining counties of:
- Outagamie County (north)
- Fond du Lac County (south)
- Waushara County (west)
|Lion’s Den||1650 Planeview Dr, Oshkosh, WI 54904||Mon to Sun: 08.00-Midnight|
Situated in the center of Wisconsin, Wood County has a population of around 75,000.
You can find a couple of decent adult stores in this part of the state but for additional shopping opportunities you could also try:
- Portage County (east)
- Marathon County (north
- Juneau County (south)
|Sensations Adult Party Store||444 S Central Ave, Marshfield, WI 54449,||Mon to Sun: 10.00-22.00|
|Shockwave Video||3321 8th Street, Wisconsin Rapids, WI 54494||Sun to Wed: 08.00-Midnight Thu to Sat: 08.00-03.00|
Featured image via Wikimedia Commons.